We’re seeking a Digital Ads Specialist with a sharp focus on user acquisition and CAC optimization to drive the growth engine of iPayBTC. with a data-driven approach to reducing customer acquisition costs. you will be responsible for planning, executing, optimizing, and scaling paid advertising campaigns across digital platforms with the primary goal of driving high-quality user signups and conversions. You will work closely with cross-functional teams to ensure campaigns align with product goals and deliver measurable business impact.
Key Responsibilities
- Plan and execute high-performance user acquisition campaigns on platforms like Meta (Facebook/Instagram), Google, YouTube, Snapchat ,TikTok, Twitter/X and other platform
- Define and optimize acquisition funnels to consistently reduce CAC and increase conversion rate.
- Collaborate with the design/content team to craft effective, high-converting ad creatives.
- Monitor campaign performance daily, adjusting targeting, bidding, budgets, and creatives to maximize ROI.
- Use data to generate actionable insights, run A/B tests, and improve performance across all paid channels.
- Ensure accurate campaign tracking using tools like UTM parameters, Pixels, Google Tag Manager, and custom events.
- Report weekly and monthly on key metrics assigned base on KPI’s
Requirements
- 3+ years of experience running programmatic ads and performance marketing campaigns focused on user acquisition(sign ups and app install)
- Proven ability to acquire users at scale while managing CAC targets.
- Hands-on experience with Meta Ads, Google Ads , YouTube Ads, and TikTok or Twitter/X and programmatic ads
- Strong data and attribution understanding — experience with Pixels, UTMs, Google Analytics
